about SoilOptix
SoilOptix is a scaleup built to help farmers treat their fields with precision. The company uses the latest technology in soil scanning to create a map that displays the spread of different nutrients, organic matter and more
The goals for this project include:
- Creating a more coherent and consistent image
- Building brand awareness
- Engaging and building the SoilOptix Community
core objectives
We have helped many brands reach their marketing
objectives with our finely catered approach.
Social Media Audit
To find solutions, we first need to find the issues. An audit allows us to find what we can improve on your account to get the ball rolling.
Grow Your Audience
Social media is not just about great content. Growth comes from manual engagement with the right audience.
Campaign Launch
With campaigns, your social media account can grow over 70% faster than the average account.
About This Case Study
Although the SoilOptix Social Media project is ongoing, but this case study has been written within the first 60 days of our services. The first 3 weeks is dedicated to creating a mood board, content calendar and learning about the business. Once that is complete, all our time goes into content creation and audience engagement.
After the 60 day mark, campaign planning can take place for high quality and high volume growth.
The solution
IGS will demystify the tangible
results of a tech communication
social media campaign using
unique ROI tracking technology
including heatmap tools and
data layer checkpoints.
The result
Since IGS has taken over the accounts, engagement rates over all social media channels have increased by an average of 70% and impressions per post have doubled.
The some of the most impressive results have been the aesthetics and brand coherence. Take a look through this page to see how we represent their brand as a leader in their industry.
Measuring Success
The numbers speak for themselves. Not only is reach and engagement up by huge amounts, we can see that SoilOptix is actually getting over 3 times the engagement as their competitors on LinkedIn. Talk about dominating the competition.
Our Posts
Find Out We Can Make Your Social Media Look This Good!
Quarterly Phases
Before IGS the Evive website had an ineffective customer journey with a broken checkout system.
Social Media Profiles (Setup & Design)
We will provide brand direction, post grid layouts, and codify unique colour usages for each platform under the SoilOptix umbrella
Emphasize the 3 Content Categories
1. Posts with Viral Potential
2. Community Building Posts
3. Brand Building Posts
Pattern Analysis
It’s often the case that certain businesses perform well on specific platforms. SoilOptix video may do well on Instagram
newsletter and blog promotion while may do well on Twitter.
We will leverage these patterns and past successes while
patching the weak spots along the way.
Responsive Campaign Planning
Following the audit, IGS will integrate with the SoilOptix team to gain approval on a CMS, art direction, publishing conventions,
and overall creative style of the social media.
Social Media Profiles (Setup & Design)
We will provide brand direction, post grid layouts, and codify unique colour usages for each platform under the SoilOptix umbrella
Emphasize the 3 Content Categories
1. Posts with Viral Potential
2. Community Building Posts
3. Brand Building Posts
Pattern Analysis
It’s often the case that certain businesses perform well on specific platforms. SoilOptix video may do well on Instagram
newsletter and blog promotion while may do well on Twitter.
We will leverage these patterns and past successes while
patching the weak spots along the way.
Responsive Campaign Planning
Following the audit, IGS will integrate with the SoilOptix team to gain approval on a CMS, art direction, publishing conventions,
and overall creative style of the social media.
Social Media Profiles (Setup & Design)
We will provide brand direction, post grid layouts, and codify unique colour usages for each platform under the SoilOptix umbrella
Emphasize the 3 Content Categories
1. Posts with Viral Potential
2. Community Building Posts
3. Brand Building Posts
Pattern Analysis
It’s often the case that certain businesses perform well on specific platforms. SoilOptix video may do well on Instagram
newsletter and blog promotion while may do well on Twitter.
We will leverage these patterns and past successes while
patching the weak spots along the way.
Responsive Campaign Planning
Following the audit, IGS will integrate with the SoilOptix team to gain approval on a CMS, art direction, publishing conventions,
and overall creative style of the social media.
contact us
Let's talk!
Let’s see how we can help your business grow.
