lumivi diagnostics case study
ABOUT lumivi diagnostics PROJECT
What did we achieve?
Lumivi was a new product in the market designed to test for resistance to COVID-19. In order to get into the hands of the public, it needed to get into the hands of health care professionals. Over the course of 6 months, we managed to introduce Lumivi to national decision makers in Shoppers Drug Mart, Sobeys, Rexall, Trillium Hospital and more. Many of which were asking to purchase 20, 000 + units as a starting point with additional weekly orders. Unfortunately, despite passing all the tests, the technology was never approved by Health Canada for Point of Care Use, meaning we couldn’t legally sell the product.
Videography and Photography
Every brand needs good content. We like to let our work and let it speak for itself. We are proud to have created Lumivi explainer videos, both animated and filmed.
It is not easy to get in front of clients, especially when those clients are fortune 500 companies.
At IGS we have the best in-house business developers that work through their network and attend industry events to position your company in the right spot at the right time.
Business Development is a mix of networking, negotiation and positioning to effectively turn a stranger into a sale or partnership.
Videos Created By IGS
Lumivi Explainer Video
Product Demo For Lumivi
Video Production Steps
Video production is no simple task. It takes thousands of dollars of equipment and trained professionals every step of the way. Complexity ranges from a simple selfie style video to full commercial production. Let’s take a look at the process.
Understand your business and messaging to better position your video
Script Writing and Story Boarding: These are the guides for the rest of the project.
Source actors, locations and props. Props are often made in-house if they cannot be sourced.
Production Day:Setup, filming and directing is where it all starts coming together
Post-production:Animations, color correction and sound editing are essential for quality production.
Let’s see how we can help your business grow.