Marketing Strategy & Planning
Every business needs a plan, but traditional marketing plans are outdated, long and ineffective. Startups need detailed, but lean planning techniques that will get them off the ground faster.
What is the IGS lean marketing plan?
Other than outlining the essentials like customer persona and price, a lean marketing plan is very different from a traditional one. So what does it look like?
- We plan at the campaign level which removes theory and abstract concepts and allows us to get more granular with how we want to execute each project.
- Rather than writing a long document on what the company wants to do, we decide on the most effective channels and methods for your business and create a gantt chart with deadlines and expected outcomes.
- We plan campaigns quarterly, not annually. Startups are ever changing and often write a plan that no longer suits them 6 months later. We always plan for long term results, but break down the methods of getting there into smaller bite sized chunks.
Our Process
Everything we do at IGS is designed to help start-ups and scaleups grow. A lean marketing plan is the most effective way to market any business that is ever changing and needs to be able to pivot quickly.
They say making fast decisions is better than making the right ones in business, we say why not do both?
Our team starts every project by using analytics, research and data crunching before making any decisions. We do this with speed and accuracy to ensure the best results.
This is where the campaigns are planned with clear goals, tasks and timelines. Campaigns are almost always a mix of short, medium and long term pieces to a much larger puzzle – revenue growth and brand awareness.
Whether your team will be executing the plan or ours, everything will be laid out for you in a clear and concise way.
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